Lightyear Athletics

The Combat Sports Specialist: superior assortment, top service

About our company

We are an energetic e-commerce company in the European combat sports sector. Our mission is to offer a complete and exclusive assortment, available in every major combat sports & fitness market around the world, at affordable pricing and with the best customer experience possible. We focus on the international growth of our online stores, building strategic partnerships with suppliers, and developing brands in the sports sector.

E-commerce Concepts

We operate several online retail stores in highly focused niche markets. In-depth knowledge of our markets, combined with smart implementation of software and strong partnerships with suppliers, keep us in a position ahead of the competition. Click on these links to visit our online stores: BJJ Fightgear, Ground Force, Wool Jacket Shop, Super Fit Store.

Brand Development

To offer a complete solution to our gym customers, we support them with the development of their own Private Label brands, for BJJ and MMA gear, and apparel. This includes designing and sampling, production, distribution and sales. Next to that, we complement the assortment of our online stores with our own house brands.

European Distribution

We have partnered up with several international brands to do their exclusive European distribution and marketing. Besides distributing these brands through our own channels we also run dedicated European online stores, customer service and fulfilment for them. In order to offer as much value as possible for our customers as well as our suppliers, we also provide warehousing and fulfilment services within our niche categories.